Felfort

Felfort is a major Argentine confectionery brand producing chocolates, candies, gummies, lollipops, and bubble gum since 1951. The brand is home to some of Argentina's most beloved candy products, including Rocklets (chocolate-coated peanuts similar to M&Ms), Marroc (chocolate-covered peanut bars), Mogul (gummy candies), Pico Dulce (lollipops), and Flynn Paff (chewy taffy). Felfort competes directly with Arcor in the Argentine confectionery market and maintains a strong presence across retail channels throughout the country.

Felfort was established in 1951 in Buenos Aires and has grown into one of Argentina's most recognized confectionery manufacturers. The company's product portfolio spans nearly every category in the candy aisle, from premium chocolate bars to affordable penny candies that generations of Argentine children have grown up enjoying. Rocklets, the brand's flagship product, are a cultural icon in Argentina, present at children's birthday parties, movie theaters, and kioscos across the country. The Mogul gummy line has expanded to include a wide variety of shapes and flavors, while Flynn Paff taffy and Pico Dulce lollipops remain after-school staples. Felfort operates its own manufacturing facilities in Argentina, maintaining control over production quality and enabling rapid product innovation. The company has successfully balanced tradition with novelty, preserving classic recipes that consumers expect while regularly introducing new flavors and formats to capture younger demographics.