1. Introduction
This Cookie Policy explains how Reixen Inc. ("Reixen," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our B2B marketplace platform at reixen.com (the "Platform"). This policy should be read together with our Privacy Policy.
By continuing to use our Platform, you consent to our use of cookies as described in this policy.
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember your preferences, understand how you use the site, and improve your overall experience.
We also use similar technologies such as:
- Web Beacons: Small graphic images (also called "pixel tags") used to track user behavior
- Local Storage: Browser-based storage that persists data locally on your device
- Session Storage: Temporary storage that is cleared when you close your browser
3. Types of Cookies We Use
We use different categories of cookies for various purposes:
3.1 Essential Cookies
These cookies are necessary for the Platform to function properly. Without them, certain features would not work. They include:
- Authentication: Keeping you signed in during your session
- Security: Protecting against fraud and unauthorized access
- Load Balancing: Distributing traffic across servers
- Session Management: Remembering items in your cart or RFQ list
These cookies cannot be disabled as they are essential for the Platform to operate.
3.2 Functional Cookies
These cookies enable enhanced functionality and personalization:
- Language Preferences: Remembering your preferred language
- Region Settings: Storing your country and currency preferences
- Display Preferences: Theme settings (light/dark mode)
- Recently Viewed: Tracking products you have recently viewed
3.3 Analytics Cookies
These cookies help us understand how visitors interact with our Platform:
- Traffic Analysis: Measuring page views and visitor counts
- Behavior Patterns: Understanding navigation paths and click patterns
- Performance Monitoring: Identifying slow-loading pages or errors
- A/B Testing: Testing different versions of features
We use aggregated and anonymized data from these cookies to improve our Platform.
3.4 Marketing Cookies
These cookies are used for advertising and marketing purposes:
- Targeted Advertising: Showing relevant ads based on your interests
- Campaign Tracking: Measuring the effectiveness of marketing campaigns
- Retargeting: Displaying ads for products you viewed on our Platform
- Social Media: Enabling sharing features and tracking referrals
You can opt out of marketing cookies through your cookie preferences.
4. Third-Party Cookies
Some cookies on our Platform are placed by third-party services we use:
- Google Analytics: Website analytics and performance monitoring
- Cloudflare: Security, performance, and CDN services
- Payment Processors: Secure payment processing
- Customer Support: Live chat and support services
These third parties have their own privacy and cookie policies. We encourage you to review them.
5. Cookie Duration
Cookies can be either "session" or "persistent":
- Session Cookies: Temporary cookies that are deleted when you close your browser. Used for authentication and session management.
- Persistent Cookies: Remain on your device for a set period (from days to years) or until manually deleted. Used for preferences and analytics.
The specific duration of each cookie depends on its purpose. Essential cookies typically last for your session, while preference cookies may persist for up to one year.
6. Managing Your Cookie Preferences
You have several options for managing cookies:
6.1 Cookie Settings
You can manage your cookie preferences through our cookie consent banner, which appears when you first visit our Platform. You can also access these settings at any time through the "Cookie Settings" link in the footer.
6.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can:
- Block all cookies
- Block third-party cookies only
- Delete existing cookies
- Allow cookies from specific sites
Note that blocking essential cookies may affect Platform functionality.
6.3 Opt-Out Links
For analytics and advertising cookies, you can use these opt-out tools:
- Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
- Network Advertising Initiative: optout.networkadvertising.org
- Digital Advertising Alliance: optout.aboutads.info
7. Do Not Track Signals
Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites requesting that your browsing not be tracked. Currently, there is no universally accepted standard for how to respond to DNT signals.
Our Platform does not currently respond to DNT signals. However, you can use the cookie management options described above to control tracking on our Platform.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. When we make changes:
- We will update the "Last Updated" date at the top of this policy
- For material changes, we will provide notice through the Platform
- We may ask you to re-confirm your cookie preferences