Terma

Terma is an iconic Argentine herbal beverage brand with roots dating back to 1924. The drink is a non-alcoholic concentrate made from a proprietary blend of herbs, traditionally consumed diluted with water or soda. Terma offers several distinctive flavors including limon, pomelo (grapefruit), menta (mint), naranja (orange), and serrano. The brand holds a unique position in the Argentine beverage market as a distinctly local product with no direct international equivalent.

Terma was created in 1924 in the province of Cordoba, Argentina, as a herbal-based beverage concentrate. The brand's origins lie in the Argentine tradition of consuming herbal infusions, and Terma translated this custom into a modern, convenient format. The drink is prepared by mixing the herbal concentrate with cold water or soda water, resulting in a refreshing beverage that is neither a soft drink nor a juice. Over the decades, Terma became deeply embedded in Argentine culture, particularly during summer months when it is consumed as a cooling refreshment. The brand was originally produced by CBC (Compania de Bebidas de las Americas) before passing to Coca-Cola FEMSA. Despite changes in ownership, Terma has maintained its distinctive identity as a uniquely Argentine product. Its flavor range, from citrus-based limon and pomelo to the more aromatic menta and serrano varieties, caters to diverse taste preferences across the country.