Clight

Clight is a sugar-free powdered drink brand established in 1985, now part of the Mondelez International portfolio. The brand has become one of Argentina's most popular low-calorie beverage options, offering fruit-flavored powdered drink mixes sweetened with artificial sweeteners instead of sugar. Clight targets health-conscious consumers and those managing their caloric intake, providing a convenient and affordable way to prepare flavored beverages at home. The product range includes a variety of fruit flavors such as orange, lemon, peach, grape, apple, and tropical blends, each designed to deliver refreshing taste with minimal calories per serving.

Clight was introduced to the Argentine market in 1985, during a period when diet and low-calorie food products were beginning to gain traction among health-conscious consumers in Latin America. The brand filled a gap in the market for a powdered drink option that offered the convenience and affordability of regular powdered beverages while eliminating the sugar content. Now owned by Mondelez International, Clight has grown into a category leader in the sugar-free powdered drink segment in Argentina. The brand's formulation uses artificial sweeteners to replicate the sweet taste profile that consumers expect from fruit-flavored beverages, while keeping the calorie count near zero per serving. Clight's product development team regularly introduces new flavors and limited-edition varieties to maintain consumer interest and relevance. The brand has also expanded into adjacent product formats, including ready-to-drink liquid concentrates and enhanced water flavoring products. In Argentine retail environments, Clight competes directly with its sister brand Tang and other powdered drink competitors, differentiating itself exclusively through its sugar-free positioning. The brand's marketing consistently emphasizes lightness, wellness, and active lifestyle themes, resonating with a growing segment of Argentine consumers who prioritize reducing sugar in their daily diet.