Ace is Mexico's most popular laundry detergent brand, manufactured by Procter & Gamble and introduced to the Mexican market in 1955. The brand offers powder and liquid detergent formulas designed for the Mexican consumer, known for delivering strong cleaning power at competitive prices. Ace dominates the Mexican laundry category with the highest market share, reaching households across all income levels. The brand also maintains a significant presence in Central American markets including Guatemala, Honduras, and El Salvador.
Ace has been the leading laundry detergent in Mexico for nearly seven decades, earning its position through consistent performance and deep understanding of Mexican washing habits. The brand's core product is its powder detergent, which remains the preferred format in the Mexican market due to its effectiveness and value proposition. Ace powder is available in sizes ranging from small single-wash sachets sold at corner stores to large multi-kilogram bags for family use. The brand has expanded its portfolio to include liquid detergent for machine washing, specialized stain removal products, and variants with added fabric softener. Ace formulations are engineered for the hard water conditions common in many Mexican cities, particularly in the northern states and the central highlands. The brand maintains an exceptionally broad distribution network through Procter & Gamble's trade infrastructure, reaching everything from Walmart and Soriana hypermarkets to the smallest neighborhood abarrotes stores.