Sedal

Sedal is a hair care brand owned by Unilever, first launched in 1966 in Argentina. The brand specializes in shampoo, conditioner, styling products, and hair treatments designed for the Latin American market. Known in Brazil as Seda, the brand has established itself as one of the leading hair care brands across Latin America. Sedal offers a wide range of product lines targeting different hair types and concerns, from damage repair and moisture restoration to frizz control and color protection. The brand collaborates with international hairstylists and uses advanced hair care technology to develop products suited to regional hair care needs.

Sedal was launched in 1966 in Argentina by Unilever, entering the hair care market with products specifically formulated for Latin American consumers. Over the decades, the brand has expanded across the region, becoming one of the most recognized hair care brands in countries including Argentina, Mexico, Colombia, Chile, and throughout Central America. In Brazil, the brand operates under the name Seda. Sedal's product development strategy centers on understanding the specific hair care needs of Latin American women, considering factors such as humidity, sun exposure, and diverse hair textures common in the region. The brand regularly partners with internationally recognized hairstylists to co-develop products and provide expert styling advice. Sedal has invested in research and development to incorporate ingredients like keratin, argan oil, and biotin into its formulations, addressing concerns ranging from heat damage to chemical treatment recovery.