About
Bimbo is the flagship brand of Grupo Bimbo β the world's largest baking company. Present in 34 countries with over 200 bakeries, Bimbo produces bread, buns, tortillas, pastries, and snack cakes under dozens of local and global brands. B2B buyers source Bimbo for its unmatched production scale, direct-store-delivery logistics network, and ability to supply consistent bakery products across Latin American and US Hispanic markets.
About This Brand
Bimbo was founded in 1945 in Mexico City by Lorenzo and Roberto Servitje. From a single bakery producing sliced bread, Grupo Bimbo has grown into a multinational with revenues exceeding $20 billion, operating over 200 bakeries across 34 countries and employing more than 130,000 people. The Bimbo brand itself focuses on packaged bread, buns, and bakery staples β representing the core of the company's product portfolio alongside brands like Marinela (sweet snacks), Barcel (savory snacks), and Sara Lee (North America). Bimbo's competitive advantage lies in its direct-store-delivery (DSD) logistics network β one of the largest private distribution fleets in the world β which enables daily fresh delivery to retail locations. For B2B foodservice and institutional buyers, Bimbo offers custom bakery formulations, private-label programs, and institutional-size packaging. The company holds GFSI-benchmarked certifications across all facilities.