Terrabusi

Terrabusi is one of Argentina's most traditional and beloved cookie and biscuit brands, founded in 1904 by Jose Terrabusi. The brand is home to several iconic Argentine cookie lines including Lincoln, Variedad, Terrabusi Express, Pepitos, and Okebon, products that have been part of Argentine daily life for generations. Originally a family-owned business that grew into one of the country's largest food companies, Terrabusi is now owned by Mondelez International (formerly Kraft Foods). The main production facility is located in General Pacheco, Buenos Aires province, where the company continues to manufacture the classic cookie recipes that have defined Argentine snacking culture for over a century.

Terrabusi was founded in 1904 by Jose Terrabusi, who established a small bakery in Buenos Aires that would grow into one of Argentina's most important food companies. Over the following decades, the company developed a portfolio of cookie and biscuit brands that became deeply woven into the fabric of Argentine daily life. Lincoln cookies, with their distinctive round shape and simple vanilla flavor, became the quintessential Argentine tea-time companion, recognized instantly by their packaging and taste. Variedad assortment boxes, offering a curated selection of different cookie types in a single package, became a traditional gift and household staple. Pepitos chocolate chip cookies brought an international flavor to Argentine snacking. Okebon filled cookies and Terrabusi Express sandwich cookies further expanded the brand's reach across different consumer preferences and occasions. The company's production facility in General Pacheco, located in the northern suburbs of Buenos Aires province, is one of the largest cookie and biscuit factories in South America, employing thousands of workers and producing vast quantities of product for domestic consumption and export. After a series of corporate transactions, Terrabusi became part of Kraft Foods and subsequently Mondelez International, the global snacking powerhouse. Despite the transition to multinational ownership, the Terrabusi brand maintains its distinctly Argentine identity and continues to hold a privileged position in the hearts of consumers who grew up with its products. The brand name itself has become almost synonymous with cookies in Argentine popular culture, reflecting the profound impact that Jose Terrabusi's original vision has had on the country's food industry over more than 120 years of continuous presence in the market.