Rasta

Rasta is an Argentine snack brand established in 1990, known for its corn-based snacks, chips, and alfajores. The company has built a loyal following across Argentina with products that combine accessible pricing and distinctive flavor profiles. Rasta alfajores, filled with dulce de leche and coated in white or dark chocolate, are a staple in kiosks and convenience stores throughout the country. The brand also produces a range of savory corn snacks that compete in the fast-growing salty snacks segment.

Founded in 1990 in Argentina, Rasta has grown from a small snack producer into a recognized name in the domestic snack food market. The brand focuses on corn-based snacks and alfajores, targeting the mass-market segment with competitive pricing and consistent quality. Rasta alfajores feature creamy dulce de leche fillings wrapped in chocolate coatings, available in both white and dark chocolate varieties. The savory snack line includes extruded corn snacks and chips seasoned with proprietary flavor blends. Production takes place in Argentine facilities that follow national food safety standards. Rasta distributes through wholesale channels, kiosks, supermarkets, and convenience stores across multiple Argentine provinces.