Sadia
Brazil's leading frozen and processed poultry brand
About
Sadia is Brazil's most recognized frozen food and poultry brand, owned by BRF S.A. — one of the world's largest protein companies. With a product line spanning frozen chicken, processed meats, ready meals, and margarines, Sadia serves B2B buyers globally through foodservice distribution, retail private-label partnerships, and halal-certified exports to the Middle East, Asia, and Africa.
About This Brand
Founded in 1944 in Concórdia, Santa Catarina, Sadia pioneered Brazil's industrial poultry sector. Today as BRF's flagship brand, Sadia processes millions of tons of chicken, pork, and turkey annually across a network of over 30 production plants in Brazil. The brand holds a dominant position in Brazil's frozen food retail market and is one of the country's top food exporters. Sadia's halal certification program — covering the entire production chain from feed to packaging — makes it a primary supplier to Muslim-majority markets in the Middle East, North Africa, and Southeast Asia. For B2B buyers, Sadia offers IQF (individually quick frozen) poultry cuts, value-added processed products, and bulk formats for industrial food manufacturers. BRF holds Global Food Safety Initiative (GFSI) benchmarked certifications including BRC, FSSC 22000, and ISO 22000.