1-2-3 is one of Mexico's most recognized cooking oil brands, established circa 1950. The brand produces vegetable oil, canola oil, and blended cooking oils that are a kitchen staple in millions of Mexican households. Known for its affordable pricing and consistent quality, 1-2-3 has maintained strong market share in Mexico's highly competitive edible oil segment. The brand's distinctive numbering name and packaging are instantly recognizable on supermarket shelves throughout the country.
1-2-3 is a flagship cooking oil brand in Mexico, with a presence spanning over seven decades. The brand is part of the portfolio of one of Mexico's major food processing groups and produces a range of edible oils including pure vegetable oil, canola oil, and specialty blends. 1-2-3 oils are used daily in Mexican kitchens for frying, sauteing, baking, and salad dressings. The brand has positioned itself as the economical choice for everyday cooking without compromising on quality, making it particularly popular among price-conscious consumers and large families. Distribution covers virtually every retail channel in Mexico, from large supermarket chains like Walmart and Soriana to small corner stores (tiendas de abarrotes) in rural communities. The brand's marketing has historically emphasized value for money and family cooking traditions. 1-2-3 cooking oil is also available in the United States through Mexican grocery stores and international food aisles, serving the diaspora market. The product is available in multiple sizes from small bottles for single-use to large bulk containers for restaurants and food service operations.